Gucci Bloom Gucci

Gucci Bloom: Debuting the First Fragrance by Alessandro Michele: “I wanted a green fragrance, a courageous scent that transports you to a vastgarden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. GucciBloom smells of this garden in order to travel to a place that is not there,” Alessandro Michele.

Flowering from the authentic spirit of the women Alessandro Michele champions is an attitude of freedom to be who you want to be. Mixed with the color, decoration and pattern of the creative director’s design canon, the women he dresses are flourishing in a natural, expressive and individual way: they are in bloom.