Gucci Bloom Profumo Di Fiori Gucci

A new campaign and fragrance join the Gucci Bloom family, starring Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave “When I reimagined the new Gucci Bloom campaign, I started from the mystic world of female sensibility, and how it is connected with the idea of nature. This world is a hallucination of flower power featuring women that are like priestesses. It is a world where time is replaced by fascination and magic, representing the perfume itself.” Alessandro Michele.